What is the meaning of "Impact" in the analytics pane?

This measures the number of times articles published by researchers at the institution (as defined by membership of the Mendeley Institutional Edition Group) have their articles added to Mendeley users's libraries, from across the entire Mendeley user base (more that 1.4M users). This is a relative measure of impact, and is given at the article level. It will help the institution see which areas of research they are well represented in as a function of usage of the Mendeley community. It should be treated as a complimentary measure to other forms of impact. 

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